Not all leads are created equal. Some leads are screaming to be contacted. Some other leads are more shy and require more time to get there. The best way to engage your leads so they get a higher score and a clearly defined profile, is sending them interesting content at regular intervals.
Lead Nurturing is exactly that: a way to send relevant content to a given set of leads. Very soon, Beagle will allow you to create automatic email flows where you can engage dozens of leads at the same time, moving them closer to the moment when you can contact them. Sell smarter. Sell more!
This feature is planned for Q1 2015.